Market research
What Kitecraft research tells you and what it does not.
Start with your customers
Kitecraft proposes research themes from your saved business profile. Each theme describes a customer need and why it matters to your business. You can edit the themes before your next refresh. Saving changes does not run research.
What a refresh gives you
A refresh collects current search evidence for your themes and interprets it alongside your business profile and saved project context. Each theme shows a plain-language recommendation, links to the pages behind it, and an honest limitation.
Treat ranking pages as leads, not verdicts. A page that ranks for a theme may belong to a business competitor, a publisher, or an uncertain match. Snippets alone do not prove a business model.
How existing evidence contributes
Your saved content and Google reports provide context for the same themes. Matches are samples to help you judge coverage, not complete performance reports. An unread page is a candidate for further reading; its title alone does not prove a topic is covered.
An older search baseline may appear below the themed research. It keeps its original collection date and is not refreshed by a theme run. Overlap in rankings does not prove two businesses compete.
What happens next
This research helps you choose useful customer questions and, later, a content plan. It does not create that plan, validate every competitor, or decide what to write for you.
Refresh runs asynchronously and spends paid allowance; reading saved results is free. Refreshes and other writes need an active trial or subscription. A failed refresh preserves your previous report and does not automatically retry paid work.
The same operations are available through the API, CLI, and MCP.